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Design principles

User first

Impact through genuine user empathy.

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Solid foundations

Build solid foundations that consider the user first and can be built upon, or re-used, working to reinforce our reputation digitally.

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Confidence through clarity

Inspire user confidence as they interact digitally through clarity of purpose in our designs.

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Always connected

Connect the user experience through a consistent use of UIs, colours, fonts and design templates within the ACU brand on all our digital touchpoints.

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