ACU logo
The ACU logo is the main symbol of the ACU brand. As such it should be given a prominant placement on each page.
Description
The ACU logo is made up a shield symbol, the ACU wordmark and the ‘Australian Catholic University’ wording. The shield houses the cross; the symbol par excellence of the Church; within a lozenge shape symbolic of rectitude and strength. The Trinity, a fundamental doctrine, is reflected in the trefoils on the ends of the three segments of the pointed cross.
Best practice
- The ACU logo should be placed on the top left corner of the header of every page.
- Consider linking the logo back to the ACU public homepage - https://www.acu.edu.au/ - so users that become lost in a 'silo' site are still able leave it and re-start their journey from the ACU homepage which links out to all our main websites.
- If the portal site is specifically for one of the following audiences, current students or staff, then consider linking the logo to their homepages respectively - Student Portal (//www.studentportal.acu.edu.au) or Staff site (//staff.acu.edu.au).
- The logo should be used only once on a page.
- The logo is available with a $purple--100 or $white (transparent) background.
- An exception is the research sites which use a $sand background colour.
Ideal spacing around the logo
Ideally the logo should have padding around it equal to the width of its crest. This is important for a public facing websites and less so for internal sites which may have system restrictions on the header space.
ACU logo versions (downloads)
The logo is available in to two formats - SVG (preferred usage) and PNG.
Usage
How to use:
- The background colour should be set in the header wrapper by CSS (Cascading Style Sheets)
- The logo height should also be set by CSS.
Logo downloads
- SVG - transparent (for $purple--100 backgrounds)
- SVG - positive (for $white backgrounds)
- PNG - purple background
Code samples
ACU favicon
Most web browsers support a favicon to represent a website's identity in much the same way as the logo is used within the web page. A favicon, however, appears on a browser's address bar, and sometimes in the browser's history and bookmarks list.
The ACU favicon represents the ACU shield in $red--100 with a $white background.
Favicon download and link
Alternatively, within the header of the site, create the following link:
Sub-branded logos at ACU
As part of the rebrand – the university has established a new brand architecture – a framework which more clearly defines the various relationships sub entities should have to the overarching organisation – both in nomenclature but also in design. One of the key principles was establishing the ACU parent brand above all sense – emphasising that our sense of identity comes first and foremost from the organisation we belong too – which has led to the elimination of vast majority of sub logos and brands that previously existed at ACU, with very few exceptions made.
Requests for a new sub-branded logo or visual identity at ACU should be made via the ACU Design team in the first instance. Please note, you must present a strong business case in writing and that all requests are subject to the approval of the Director of Marketing.
